Why Salon Studio

Your salon deserves its own platform

Salon Studio is white-label salon booking software that gives you your own branded website with online booking — no marketplace, no competitor listings, no commission. Stop sharing your clients with Vagaro, Fresha, or Booksy.

How Salon Studio compares

A side-by-side look at what you get with marketplace platforms versus your own white-label solution.

Your own domain

Vagaro / Fresha / Booksy

No — clients visit vagaro.com or fresha.com

Salon Studio

Yes — your salon lives at yoursalon.com

White-label branding

Vagaro / Fresha / Booksy

No — platform branding throughout

Salon Studio

Yes — clients never see the name Salon Studio

Competitor exposure

Vagaro / Fresha / Booksy

Yes — marketplace shows nearby salons

Salon Studio

None — your site, your brand, your clients

Pricing model

Vagaro / Fresha / Booksy

Base fee + per-staff + paid add-ons

Salon Studio

$50/mo flat — everything included

Payment processing

Vagaro / Fresha / Booksy

Mandatory platform processing with markup on every transaction

Salon Studio

Optional — your own Stripe account at Stripe's rates (2.9% + 30¢ online as of June 2026); we add 0%

Marketplace commission

Vagaro / Fresha / Booksy

Up to 30% of a new marketplace client's first booking

Salon Studio

Zero commission on any booking

Client data ownership

Vagaro / Fresha / Booksy

Shared — clients create platform accounts

Salon Studio

100% yours — no middleman

Online booking without marketplace

Vagaro / Fresha / Booksy

No — unlisting disables online booking

Salon Studio

Yes — booking lives on your own site

Multi-service booking

Vagaro / Fresha / Booksy

Varies by platform

Salon Studio

Yes — several services in one flow, one checkout

Client self-service reschedule & cancel

Vagaro / Fresha / Booksy

Varies by platform

Salon Studio

Yes — clients manage their own appointments online

Email notifications

Vagaro / Fresha / Booksy

Platform-branded

Salon Studio

Fully branded to your salon

Contract required

Vagaro / Fresha / Booksy

Varies by platform

Salon Studio

No contract — cancel anytime

Why salon owners are switching

Your brand is your business

When clients book through a marketplace, they remember the app — not your salon. With Salon Studio, every touchpoint reinforces your identity: your domain, your colors, your confirmation emails. Clients build a direct relationship with your business.

Marketplaces advertise your competition

Vagaro, Fresha, and Booksy all show competing salons alongside yours. You did the work to earn that client — the platform uses that relationship to surface your competitors. Salon Studio has no shared directory. Your clients see your services and your availability. That's it.

The clients Google sends you are free

Marketplaces are real discovery channels — but the introduction is billed. Fresha takes a 20% one-time fee on each new marketplace client; Booksy's Boost takes 30% of a first booking. Google is the bigger channel, and it charges nothing: a Salon Studio site is your own domain with SEO and structured data built in, so searches like "balayage in your town" can land directly on your booking site, and your Google Business Profile can link straight to it. There's a compounding difference too — bookings through a marketplace build the platform's search ranking, while your own site builds yours, year after year.

Hidden costs add up fast

Vagaro's $30/month base price grows with per-calendar charges and paid add-ons. Fresha charges per team member, takes a 20% one-time fee on each new marketplace client, and sells a long list of add-ons. Booksy's Boost takes 30% of a new client's first booking. The costs stack as your team grows. Salon Studio is $50/month flat — no surprises.

You own your client relationships

On marketplace platforms, clients create accounts with the platform — not with you. Their contact info, booking history, and attention belong to someone else. With Salon Studio, your client data is yours. No middleman. No platform sitting between you and the people you serve.

A professional image sets you apart

There is a real difference between "Book at yoursalon.com" and "Find us on Fresha." One says established business. The other says you are renting space on someone else's platform. Your own domain and branded booking site signal that you take your business seriously.

Go live in days, not weeks

Marketplace platforms front-load complexity with onboarding wizards, content requirements, and profile optimization. Salon Studio is a tool, not a content platform. Connect your domain, set up your services and availability, and your branded booking site is live. You can be up and running the same day.

The real cost comparison

A typical three-stylist salon doing 400 bookings/month at $75 average, 80% paid by card.

Marketplace platforms

$800+/month

  • ~$90/mo base + per-staff fees
  • ~$590/mo processing fees on 320 card transactions at $75 avg
  • 20% commission on new clients from marketplace
  • Paid add-ons for text reminders, forms, website
Salon Studio

$50/month

  • Flat rate — no per-staff charges
  • No per-booking fees or commission
  • Branded website + custom domain included
  • Online booking, scheduling, emails — all included
  • Optional online payments at Stripe's 2.9% + 30¢, paid to Stripe — we add 0%

Competitor pricing referenced as of March 2026. If you enable Salon Studio's optional online payments, you pay Stripe's standard 2.9% + 30¢ per online card payment (as of June 2026) directly to Stripe — comparable to platform processing rates — and in-person payments never run through us. Visit each platform for current rates.

Try it free

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